Construction
Godwin Developments PR
Services
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PR
We delivered a 12-month media and stakeholder strategy for Godwin Developments, securing national trade coverage and supporting successful planning approvals — including reversing the rejection of a major Derby scheme.

The proof
351
pieces of PR coverage
9m
reach
4
strategic comms campaigns
Background
National property and investment company Godwin Developments tasked Cartwright to lead a 12-month strategy to support its business objectives. Our comprehensive plan included four key communications campaigns to create expansive media coverage to raise the organisation’s profile to target audiences. We were also briefed to support Godwin with its planning applications for major developments using our stakeholder engagement expertise.
Approach
We created great results from day one by winning top-notch media coverage in Estates Gazette, Retail Week and Property Week, along with other national trade publications. We wrote press releases, features and thought leadership articles and arranged interviews for Godwin directors with trade titles and business journalists. We also supported several Godwin planning applications through seeking support from key people.
Results
As well as fantastic media coverage generating impressive reach, we were pleased with the positive planning decisions generated from stakeholder engagement. In particular, with The Landmark in Derby, a controversial high rise build–to–rent scheme which had been rejected by the local council’s planning committee. Our hard-hitting media campaign and stakeholder engagement assisted in the scheme being approved at committee.
“Cartwright provides us with standout PR support. Their knowledge of the media is fantastic and they constantly strive to get the very best results for us. Their strategic campaign on The Landmark was a masterclass in how combined media relations and stakeholder engagement can genuinely make a difference - in this case, securing planning permission on a controversial scheme.”
Krassi Stoyanova
Marketing director, Godwin Developments