Attention-holding PR services.
Get your brand and product known and trusted. Capture the hearts, minds and wallets of your audience.
Founded in storytelling.
Born in PR over 20 years ago, our storytelling, informed by deep sector knowledge as well as data and behavioural insights, catches eyes and stops thumbs scrolling while forming strong connections with our extensive book of media contacts.
We combine our content team’s foundation in journalism with social strategies and digital tactics such as SEO and GEO to ensure you’re seen and to create a reaction.
Have a look at our transformative work with Efficiency North and get in touch with our team if you want to know more about what we can do for you.
Key PR services.
Media relations
Our content and media connection specialists apply sector knowledge, backed by market and behavioural insight, to shape proactive stories that resonate with readers while improving LLM visibility.
We’re the right ally in a crisis, whether it’s an emerging crisis that we need to protect your brand from or added resource to constantly drive positivity from the right stakeholders.
Digital PR
Our digital-first PR approach delivers strategic content campaigns that are tangibly linked to increased traffic, boosted social engagement, search engine and LLM visibility, and most importantly, leads. and most importantly, leads.
Planning comms and public affairs
As part of our broad planning comms and public affairs work, we generate positive coverage, stay ahead of difficult stories and maintain positive sentiment.
Product launches and event management
With our feet firmly under the table in the world of hospitality through restaurant and bar launches, influencer launches, county shows and corporate roundtables, it’s fair to say we’ve done it all. Whether you need a full-service event delivery, support with a VIP guest list or an on-site press office, our team will plan events bespoke to your needs.
Influencer marketing
We invest in the right tools to match you with the perfect micro, midi and macro influencers so you don’t have to. They’ll act as a window to your audience’s world - and because their followers trust them, their endorsements on platforms like Instagram, TikTok and Facebook will power your brand visibility and lead generation.
Roundtables and reports
With a not-so-little black book of contacts across our key sectors, we not only create and manage the delivery of roundtables and panel debates, but we ensure the right voices for an interesting and impactful conversation.
We turn those conversations into in-depth reports that convert to traffic, downloads and enquiries - let us do the research and unpack tough topics in an approachable, informative way.
Frequently asked questions
Why is PR important?
Adding PR services to your marketing mix is valuable for both B2B and B2C brands. PR builds brand awareness and visibility. Without PR your marketing tactics focussed on conversion will take longer and cost more.
How does PR work with the rest of the marketing funnel?
PR sits at the top of the marketing funnel, building broad awareness about your brand’s services and USPs against competitors and managing reputations. PR is essential for feeding interest into the marketing funnel, pushing down towards enquiries and sales.
How do I choose a PR agency?
Specialists in your sector, award-winning, relevant experience – these are all good indicators that an agency can do the job you want. But don’t underestimate the importance of chemistry and relationship, especially when it comes to a PR service – finding an ally for collaboration, much like you’d expect from your own internal recruitment process – can turn a good comms service into an outstanding success story.
How can you measure PR?
Measurement in PR is no longer a dark art. We apply the AMEC framework alongside our Always Right By You methodology so that every marketing tactic, including PR, relates to business goals that are measurable.
We guide you through the process to create a roadmap that means something. From a change in perception following structured interviews to a difference in consumer actions, led by insights from our behavioural scientist. PR can even now tie to conversions, enquiries, and sales through the backlinks and traffic that digital PR or strategic content pieces such as whitepapers deliver.
We have had the most unbelievable weekend of sales on the back of the Guardian article...it really shows the impact that the right digital PR can have.
Chris Tattersall
Managing Director of Woolroom
Building reputations for breakthrough brands
For strategies that turn heads and start conversations, follow our lead