Engaging audiences
Cartwright’s content team produces standout campaigns for PR, digital marketing and search
From running workshops to define stand-out brand messaging to in-depth sector-leading reports, the content team is your ally in leading conversations, winning awards and encouraging engagement.
Our website content has helped clients reach the top of Google and become more visible in AI search. Our whitepapers have generated high-quality leads and commercial opportunities. Our videos, case studies and event content have helped clients explain complex work, showcase expertise and reach the people who matter.
Our content creation services
Our content strategists and former journalists are embedded in every account team or run dedicated projects for clients, collaborating, advising on newsworthy ideas, interviewing clients and producing compelling editorial content that reaches niche audiences.
Website content
Launching a new website or updating your current online presence? From homepages to landing pages, we use our content writing skills and knowledge of SEO, LLMs and UX to ensure your web pages are visible to AI platforms - but are still driven by human storytelling.
SEO content
Our search engine optimisation (SEO) experts find the search gaps that you need to fill to win new audiences before our experienced writers create the optimised, eye-catching content that improves your organic visibility, strengthens your search rankings and builds long-term authority.
GEO content
Want your content to perform better and have more impact in these days of AI search? We create authoritative and structured content using generative engine optimisation (GEO) to be more easily found and cited by AI-powered search tools such as ChatGPT and Google AI Overviews. Our human-driven strategies underline your brand’s authority and trust.
Brand strategy workshops
We help you find the message that already exists inside your business. Through focused brand strategy workshops, we are your strategic ally, drawing out insights from the people who speak to your audiences every day. Together, we establish a clear brand position, tone of voice and messaging that feels credible, useful and ownable.
Thought leadership
Know your sector inside and out and want to shout about it? Our content experts support our PR team to produce engaging and well-researched thought leadership articles. We turn your industry insights into long-form, authoritative features that win industry attention. Stronger visibility on the issues that matter will get your people and business noticed where it counts.
Whitepapers and roundtables
We turn industry insights, detailed interviews and in-depth research into engaging whitepapers that inform, influence and generate leads. We help you start a conversation about a burning issue – and follow up with a Cartwright-led roundtable to stamp your authority on the debate. See our whitepapers here for examples of how our compelling content delivers tangible results.
Video
Video content should make complex stories easier to understand and harder to ignore. We create showcase videos, interviews, product demos and everything in between, helping you explain your expertise with clarity and confidence. From scripting and planning to production and editing, our trusted, high-quality videographers to create the assets that tell your story.
Award entries
We know a thing or two about crafting compelling, persuasive award entries that wow judging panels, winning a string of titles and shortlistings for clients - and ourselves. In 2025, we became Agency of the Year at the coveted Construction Marketing Awards, and our impressive hit rate speaks for itself.
Content proofing and editing
From grammar and spelling to structure, tone and consistency, our sharp content-proofing eyes can spot a literal a mile off. Whether it’s your annual report, a key tender document or a business-critical announcement, we ensure your written content is polished and easy to read with clear language that does the job.
Event hosting
From roadshows and panel discussions to industry roundtables, we help turn live conversations into valuable content and connections. As independent experts and experienced hosts, we take time to understand the subject, the speakers and the audience, then act as the steady hand at the tiller to guide, challenge and drive the discussion.
Frequently asked questions
How can a content marketing team help my business?
A strong content marketing team turns your expertise into content that helps people understand, trust and choose you. That could mean website copy, blogs, whitepapers, video, thought leadership, social content or campaign assets, all built around the right audience, message and commercial goal.
Why should we use an agency rather than create our own content?
An agency gives you access to writers, strategists, former journalists, video specialists and digital experts who know how to find the strongest angle and shape it for the right channel. Our teams in London and the Midlands bring external perspective, editorial judgement and extra capacity, while working closely with your team to turn expertise into content people want to read, watch or act on.
Can you create content quickly if we need it?
Some content needs careful planning, research and interviews, but we can move quickly when the brief, message and approval process are clear. From reactive comment to event video turned around within hours, our team creates content at pace without losing sight of quality, accuracy or impact.
How do you measure your content writing results?
We measure content by the job it was created to do. That could include search rankings, website traffic, engagement, media coverage, whitepaper downloads, leads, backlinks, AI visibility or brand mentions. Before we start, we agree what success looks like, then use the right data to understand performance.
How much time do you need to get information from us?
We keep the process focused. For most projects, a short briefing call, background material and interviews with key people are enough to get moving. For deeper work, such as whitepapers, reports or technical thought leadership, we work with your team to establish the angle, then do the heavy lifting.
"The work that Cartwright has done over this first year has been nothing short of transformational. The team’s knowledge of the built environment sector is second to none, and we were impressed by the speed at which they were able to understand our key messages and distill them into compelling content."
Matt Thomas
Built environment senior sector leader, SLR
Building reputations for breakthrough brands
For content that grabs attention and sparks a discussion, we set the standard. Start a conversation with us today.
