Medical

Dalgety medical cannabis press day

Services

PR
Events

We opened Dalgety’s cutting-edge medical cannabis facility to the press - supporting its ambition to lead the market, drive national recognition, and attract investment in a tightly regulated, emerging sector.

The proof

We built visibility that counts - securing national, high-authority coverage that drove engaged traffic, ignited investor interest, and positioned Dalgety as a credible leader in the UK’s regulated medical cannabis sector.

495%

uplift in website traffic (Jan - Feb 2025, highest on record)

investor roundtable secured with Financial Times

225%

uplift in page-one search rankings (branded + non-branded terms)

Approach

To support Dalgety’s goal of becoming a recognised industry leader, we engaged our health and pharma media network with exclusive press invites - pivoted on its bold mission to build a homegrown supply chain.

We led with a strong editorial hook: Dalgety’s GMP-licensed, single-site delivery model. A timely BBC feature - ranked among December’s most-read stories - boosted credibility, drove media competition, and helped land standout national coverage.

Results

Coverage in Forbes, The Times, and Daily Express amplified Dalgety’s credibility and sparked widespread industry buzz.

A Financial Times feature led to an investor roundtable, supporting long-term growth plans.

Most critically, we positioned Dalgety as a trusted voice ahead of major government discussions - securing its seat at the table in shaping the future of UK medical cannabis.

Let’s grow something great together. Chat to our expert team today about your press day plans - we’ll help you cultivate serious buzz.

Contact us today to speak to our dedicated PR professionals about a bespoke strategy for your brand.

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