E-commerce
Knitted Home SEO
Services
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SEO
We knitted together a six-month SEO strategy that unraveled our client’s online visibility. The results? Organic search increased by 40% and a product category saw an 83% increase in sales.
The proof
46%
increase in total impressions
36%
increase in page one keywords
83%
increase in ‘cases and bags’ sales
Approach
We worked closely with Knitted Home and identified product and category priorities and seamlessly stitched them to the website gaps for maximum output. We pulled together a six-month strategy to grow its digital presence and identified the brands that were not being discovered in organic search. The strategy outlined the need to optimise the existing categories and products, as well as improve the overall site health to grow rankings and visibility for its offering.
We have been regularly building out the product navigation, from gifts and styles, to textures and brands. Ensuring our content was also optimised for conversational queries and discoverable AI tools.
Results
Several queries gained increased visibility and clicks from Google, including:
'Lamana yarn'
'Cashmere yarn'
'Knit an animal'
Knitted Home’s priority brands climbed to the top of search results and featured on page one of Google, including ‘Lamana yarn’ in position four after being on page two of Google. ‘Cashmere yarn’ ranked in position nine and ‘Drops air yarn’ in position six, after ranking in position 26.
With more SEO optimised content being uploaded frequently to the website, Knitted Home received over 60 AI referrals, meaning users would find them through conversational queries.
After performing a competitor analysis and identifying a gap in visibility for the bags and case category page, we drafted optimised content – resulting in an 83% increase in sales.
Sustain and build on your website’s performance in search engines.
Our services
We’ve been impressed by the rapid boost in traffic and sales since working with Cartwright. Through SEO and content alone, they’ve helped my brand grow and consistently rank above key competitors in search results. Their commitment to understanding my needs and delivering real business impact has stood out, and I’ll be partnering with them again to grow my new business.
Danyan Liu
Owner of Knitted Home
