Our goal was to build awareness, authority and trust with specific target audiences. The ultimate goal was to encourage businesses to consider Consultus Group for strategic net zero support and the implementation and management of renewable energy assets.  

To achieve this, Cartwright carried out a structured thought leadership approach, using our research and interviewing skills to produce  attention-grabbing features, reactive commentary and LinkedIn profile-raising – all covering the key energy pain points of each targeted sector.

Having crafted an outstanding 21 targeted thought leadership articles in just six months, Cartwright generated 29,000 hours of attention among sport and leisure, manufacturing, data centre and hospitality sector titles, with a notable 6 clippings in gold tier titles.  

Keen to ensure these business audiences remained aware of Consultus Group for future reference, such as embarking on a sustainability drive, Cartwright was buzzing to secure a brand recall of 56%. A third of all articles included backlinks to direct traffic toward the website – a great achievement. 

Never ones to miss out on a national press opportunity, Cartwright quickly piggybacked off key legislation with timely national commentary about the cities most likely to be inhabitable because of climate change. This rapid response produced a follow-backlink in the Daily Mirror. Hello, digital gold dust.