Heritage and tourism
International Bomber Command Centre PR
Services
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PR
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Events
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Media relations
We launched the International Bomber Command Centre’s bold new 'Women in War' exhibition through a purpose-driven and precisely timed campaign - shining a powerful spotlight on untold wartime stories.
The proof
Our campaign cut through the noise. We secured strong press attendance, landed national headlines, and backed up a landmark moment, cementing the IBCC’s place as a powerful voice in heritage storytelling.
55+
pieces of media coverage secured
4
media outlets attended on the day and 14 interviews secured
834
million total audience reach
Approach
Timed to land impactfully across International Women’s Day and International Women’s Month, our campaign was built to resonate. We developed a press pack with punch, hosted key media on the day and crafted post-event content that highlighted the moments that mattered most.
By digging into local history and real voices, we gave journalists more than headlines – we gave them something meaningful to connect with. The result: strong attendance, high-value interviews, and editorial that struck an emotional chord.
Results
The exhibition made headlines for all the right reasons, drawing praise across digital and traditional channels. Each media title highlighted the IBCC’s powerful tribute to unsung WWII heroines in a human and honest way.
By telling the right story at the right time, we generated 56 national, regional and sector-specific media hits, and a reach of more than 800 million. The campaign also helped reinforce the IBCC as a modern heritage space with a message that resonates far beyond its walls. Mission accomplished.
Contact us today to speak to our dedicated PR professionals about a bespoke strategy for your brand.
