Leading recruitment company Atkins Search discovered its job vacancy pages were disappearing too quickly for Google to crawl, meaning it wasn’t showing up in search results – unlike its competitors. The company needed to attract the best talent, so traffic to the roles and actions on the page were essential.

We used our wide-ranging SEO experience, smart thinking and creativity to bring tangible results in a six-month campaign.  

We quickly identified a gap, realising that Atkins Search needed to be found by potential candidates looking for their dream role by creating engaging content for the permanent jobs pages on its website.  

We did a deep dive into the competition, performing a link gap analysis to determine the content types and topics needed for brand awareness and organic search visibility. 

We also put the firm’s website under the microscope with a detailed technical SEO audit, analysing where we could fine-tune its health and iron out any technical issues.  

We invested time into understanding search behaviour, optimising job descriptions, prioritising the website fixes and creating great content to lure the right candidates.

With the UK’s construction industry facing a growing skills shortage, Cartwright was fully aware of how top tier firms needed skilled staff in specific occupations - and how Atkins Search was poised to fill them.  

We took a different approach to our content creation than other agencies would do. The property and construction sector is our bread and butter – and our senior content writer and SEO expert brought a wide-ranging knowledge to bear, understanding where the pools of talent were to give us a geographical focus.   

Deeply researched roles and descriptions led to a plethora of new web pages targeting quantity surveyor, project manager and site manager jobs, and building surveying and construction design, seeing traffic surge within the first six months. 

In the first six months: 

• We increased applications by an amazing 525% with a winning combination of optimisations, engaging content and smarter keywords   
• We tripled the number of placed candidates year-on-year 
• We hugely expanded the level of content to engage the target audience  
• 10,644 users clicked through to read the content in the first six months 
• There were 19,604 visits to the new specialism pages 
• The website had a 202% surge in impressions 
• There was a 118% jump in website clicks  
• The total number of ranked keywords grew by 133% - with 21 landing on Google’s first page  

Several key job search terms made huge ranking gains, with 'Quantity surveyor jobs in Nottingham' climbing to position 12 after not ranking at all, 'Project manager jobs Leicestershire' soaring 47 places to position 11, and 'Site manager jobs Leeds' landing on page one at position 7.  

Our strategy meant these types of roles were now visible in Google and could be found by the right type of jobhunter – meaning that competitors were no longer a major concern and the firm’s clients were happy with the candidates being fielded. 

We harnessed the power of SEO and effective storytelling to turn overlooked vacancies into filled positions, having a hand in seven jobs being placed in six months. That’s proof that the right traffic brings real results.