Our strategy acknowledged the unique journey of a homebuyer, requiring multiple touchpoints to nurture interest. We then put a strategic plan into action, carefully focusing on: 

• Clarifying goals & KPIs: Defining crystal-clear objectives to ensure every ad spend was aligned with driving high-value enquiries
• Enhancing conversion tracking: Implementing robust, clear conversion tracking to capture every meaningful user interaction, from initial engagement to final enquiry
• Structuring campaigns for impact: Consolidating and refining campaign structures for optimal performance and simplified management
• Precision targeting: Combating wasted spend by focusing on precise audience targeting to reach individuals genuinely on the property ladder or actively considering buying
• Dynamic Bid & budget management: Proactively managing bids and budgets to maximise visibility and conversions, especially during seasonal campaign pushes
• Compelling creatives & landing pages: Collaborating on new landing page designs and constantly refining ad creatives, ensuring they are as inviting as a new home itself

By continuously testing, learning, and adapting our strategy based on real-time data, we consistently refined the user journey, ensuring a warmer, more engaged audience was seamlessly funneled towards making an enquiry. 

• Enquiry submissions quadrupled year-over-year: Comparing January 1st to June 2025 versus the same period in 2024, pure enquiry form submissions more than quadrupled. This is a direct testament to our ability to drive high-intent leads at scale
• Cost per click halved: We achieved a 51% year-over-year decrease in cost per click, meaning Chestnut Homes received significantly more value for their ad spend
• Conversions soared: Total conversions, including brochure downloads, calls and enquiry forms through micro conversions, jumped from 217 to a staggering 853, demonstrating a profound increase in qualified leads and overall engagement
• Cost per lead plummeted: We delivered a 60% decrease in cost per lead, making their customer acquisition significantly more efficient and sustainable

Our results have achieved high quality enquiries and great cost efficiency, helping solidify Chestnut Homes’ position in a competitive marketplace.