Property
CSX Carbon SEO
Services
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SEO
In just six months, we exceeded our KPIs and propelled CSX to heights never seen before. Our SEO specialists saw CSX rank among government websites and doubles website conversions.
The proof
222%
increase in website impressions
50
high quality leads acquired
AI
ranking as a leading Biodiversity Net Gain (BNG) provider
Approach
We worked closely with CSX Carbon to identify its business objectives and mapped these against gaps on its website.
With sustainability all about building for the future, we created blog articles which presented CSX as expert providers of carbon offsetting for now and years to come. With the industry being dominated by government and local authority websites, getting CSX visibility for niche search terms was a challenge, but not one that we shied away from.
Through our blend of SEO expertise and creative content writing, we created click-inducing content that saw CSX rank on the first page of Google for various search terms around carbon and sustainability, as well as get to the very top of Google, in AI overviews, above websites like .GOV and leading publications.
Our SEO efforts didn’t stop there. What most don’t know is that you can have the most amazing website in the world, with the best written content, however if Google cannot understand your website, you are fighting a losing battle. With this in mind, we ensure that the technical health of the website was at its best, taking it to within the top 10% of all websites.
Results
Several queries gained increased visibility and clicks from Google, including:
'Bioacoustic monitoring’
‘CSRD consulting’
‘CSRD new timeline’
‘What is biodiversity net gain’
‘BNG credits for sale’
‘Carbon compliance consulting services’
Having deployed our learnings and knowledge about carbon and technology, we presented CSX with results which smashed our KPIs compared with our previous strategy.
Overall sessions on the CSX website increased by 44% , impressions of various sustainability-related terms increased by 222% , and ultimately the business grew to new heights, with website conversions increasing by 257%.
The results didn’t stop there... We know how AI is the talk of the world right now. The work we conducted also saw CSX rank in AI overviews for terms such as ‘benefits of carbon credits’, ‘carbon reporting timeline’ and ‘bioacoustic monitoring’, positioned above authoritative websites such as the government.
What about ChatGPT, we hear you say? We managed to get CSX featured in ChatGPT, which lists it as a leading provider of BNG and an integrated provider of BNG and carbon units.
Sustain and build on your website’s performance in search engines.
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