Property
Efficiency in action – PR with impact
Services
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PR
Efficiency North builds communities in the north – and trusts us to build the right attention. We smashed targets, gaining 159 pieces of coverage with a combined audience reach of 23m.
The proof
8
'beyond the press office' opportunities
17
gold tier press pieces
35
do follow backlinks
Approach
All year, we’ve made Efficiency North’s content work harder. We’ve developed an approach that’s seen one news story transformed into a variety of impactful content pieces that reach the key audiences at every press touchpoint. From regional broadcast to features, reactive commentary and timely press releases, our approach has gained attention from trade, regional and national press.
Our skills in creating topical commentary that aligns with Efficiency North’s business goals has been a priority. With so much going on in the industry, we strategically assess which ‘noise’ is worth cutting through with thought leadership content and reactive comments that strike the right chord.
Alongside our busy press office activities, we think beyond the press office. Building communities starts with building relationships – we leveraged our industry connections to introduce Efficiency North to the people that can help with the team’s mission.
Results
It’s not just construction that benefits from strong foundations. Our unique blend of wholehearted support has delivered significant success for Efficiency North.
From 31 pieces of content we secured:
23m in audience reach
159 pieces of coverage
3.3m broadcasting reach
Coverage featured in Inside Housing, Architects Journal, The Yorkshire Post and BBC News.
Our online press activity has supported Efficiency North’s wider marketing ambitions with 35 do-follow backlinks adding authority to the website and increasing visitors.
Thanks to our excellent relationship with the team, we’ve responded to six key commentary opportunities with seven reactive comments issued within 12 hours, including the Autumn Budget, the King’s Speech and skills investment news.
We’ve used our industry connections to secure essential opportunities for the senior team. After seeing our piece in Housing Today, the Housing Ombudsman has since collaborated with Efficiency North on a leading industry report to support landlords, tenants and contractors in maintaining social housing stock. We’ve also ensured the team is at the right roundtables, in front of journalists and present at strategic events.
And finally, our agile angles and punchy press activity on the Gen-4 frameworks for EN: Procure has increased quantity and quality of tender submissions, so much so that the invitation period had to be extended as the team was inundated with applications.
If you’re ready for us to turn your PR into a proper business impact that brings results, call us today.
Our services
"The team is always personable, professional and highly productive. They are a delight to work with. The copy produced gets stronger each time and the process is exceptionally efficient. It’s been a fantastic start which we can see already is gaining real momentum. The service is as excellent as we thought it would be in the bid. EN is now also working with the Housing Ombudsman on a significant report as a direct result of coverage generated by our team in Housing Today."
Liz Butcher
Corporate communications manager, Efficiency North
