Construction
Stepnell PR
Services
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PR
We spearheaded a dynamic communications strategy for Stepnell through two major demergers, ensuring clear messaging, strong brand visibility, and delivering real value to press and stakeholders alike.
The proof
Our campaign didn’t just make noise - it created momentum. By uniting senior leaders around a single story of growth and transformation, we positioned Stepnell as an evolving business, ready to scale.
35+
media articles
25%
increase in brand visibility
100%
senior leadership participation in media interviews and communications
Approach
We collaborated directly with Stepnell’s leadership to align messaging with their bold vision for the future. As the Stepnell Group restructured - each family member taking forward a distinct arm of the business - we crafted a snappy, tailored story that spotlighted unity and a shared mission.
The story framed the demerger not as a split, but as a strategic evolution designed to supercharge results for customers, clients, and partners, sparking confidence and buzz within the industry.
Results
We landed top-tier coverage in Building, Construction Enquirer, and Construction Index, with stakeholders’ goals shining through in every quote. The demerger perfectly timed with a 16% jump in turnover, reinforcing the good news. Best of all, communications stayed smooth and steady, keeping Stepnell poised and ready for continued growth and success.
Let’s build your brand’s next big story - get in touch and lay the foundation for success.
Contact us today to speak to our dedicated PR professionals about a bespoke strategy for your brand.
