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Interior design

Macaulay Sinclair SEO

Services

  • SEO

When renowned hospitality interior architects Macaulay Sinclair asked us to improve visibility in front of both search engines and clients, our SEO team served up website traffic, impressions and clicks.

Macaulay sinclair seo

The proof

Our main course of action? We optimised existing pages, drafted SEO-optimised content and performed sitewide technical and on-page optimisations to drive real results. 

2nd

position in Google for ‘interior architects UK’ out of 26 million results

59

high-quality leads acquired

395%

increase in daily website impressions

Approach

Organic search visibility for Macaulay Sinclair was minimal prior to our partnership. A lot of the website’s traffic was for branded terms, limiting business growth. We devised an SEO strategy to target impactful queries that potential clients would be searching in Google to enhance online growth. 

We optimised key pages to guide users through the marketing sales funnel from awareness to conversion - sprinkling our SEO magic and technical fix spices to serve Google exactly what it craves. Seasoned with the creation of topical and informative blogs, we provided the ingredients for the website to rank above other restaurant architecture websites. 

Results

Several queries gained increase visibility and clicks from Google, including: 

'Interior architects UK’ 
‘Dishoom interior design’ 
‘Interior architects’ 
‘Restaurant design architects’  

Having dished up an SEO menu to Macaulay Sinclair, we implemented a strategy which saw website sessions from Google increase to more than 2,000; website impressions for all pages gained more than 87,000 impressions, and more than 1,700 clicks. 

The average position of their website was also boosted from lows of 40 in July 2024 to an average of 17.3 in January 2025. 

These SEO enhancements saw conversions through the website increase to 59 throughout the course of the strategy and Macaulay Sinclair. 

The work conducted on the website saw them rank second in Google for ‘interior architects UK’ having previously not appeared at all. They also appear among popular restaurants they have worked with, such as Dishoom, Flat Iron and Hawksmoor to name a few. Appearing amongst searches for these restaurants enhanced Macaulay Sinclair’s authority, visibility and credibility to existing and potential clients. Chef’s kiss. 

Turn up the heat on your website’s visibility within search engines – let's serve something good.  

Contact us today for a free digital consultation with our expert team.

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