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Efficiency North PR

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  • PR

As Efficiency North’s press office, we've secured 230+ pieces of coverage, including national features in The Sun, achieving a 261.1m reach and boosting thought leadership across housing and regional media.

Efficiency north pr

The proof

230

pieces of coverage

261.1m

audience reach

41

backlinks

Background

Efficiency North is a membership-owned and led consortium of social housing providers. Across its branches, it provides a range of professional services that save time and money, add social value and support social and economic regeneration in communities across Northern England.   

Approach

We operate as a press office for Efficiency North to ensure its key message is communicated to the trade, regional and national press as part of its good to great business plan.  

Focusing on company news, executive team expertise and apprentice success stories, our strategy involves a range of content creation from press releases to features and media ops. We utilise our existing journalist relationships and focus on new ones in publications important to the client.  

Results

We have secured consistent coverage in trade publications in the first year, which has led to interviews for the executive team with key titles like Inside Housing – reaching the goal of enhancing the profile of more thought leaders from the business.  

Further to trade press, we have also had stories in regional print and online publications across the areas Efficiency North operates. One key success to date is an ongoing organic partnership with The Sun to promote apprenticeships and opportunities in the UK, leading to three features to date.  

Combined, we have achieved a reach of 261.1m across 230 pieces of coverage and 41 backlinks.  

"The team is always personable, professional and highly productive. They are a delight to work with. The copy produced gets stronger each time and the process is exceptionally efficient. It’s been a fantastic start which we can see already is gaining real momentum. The service is as excellent as we thought it would be in the bid. EN is now also working with the Housing Ombudsman on a significant report as a direct result of coverage generated by our team in Housing Today."

Liz Butcher

Corporate communications manager, Efficiency North

Contact us today to speak to our dedicated PR professionals about a bespoke strategy for your brand.