Property and construction
Chestnut Homes
Services
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Paid media
We transformed Chestnut Homes' paid media strategy, increasing conversions by 293% while reducing cost per lead by 60% across Google and Meta Ads.
The proof
1 Jan to 9 June 2025 vs same period last year
293%
increase in conversions
51%
decrease in cost per click
60%
decrease in cost per lead
The challenge we were asked to solve
Chestnut Homes wanted to generate more enquiries across its developments while improving the efficiency of its paid media spend. The brand's cost per click was too high and wasn't translating into revenue, so it required a balanced approach that would be both cost-efficient and effective.
Buying a new home is rarely an instant decision. Prospective buyers often require multiple touchpoints before they're ready to enquire, making it essential that Google and Meta Ads worked together to nurture interest throughout the customer journey.
To achieve this, Chestnut Homes needed a stronger paid media strategy to reach the right audiences, improve campaign performance, and deliver more high-quality enquiries without increasing wasted spend.
Insights to identify growth opportunities
We recognised that the homebuying journey required a more considered approach than traditional lead generation.
Rather than focusing solely on driving traffic, we identified opportunities to improve campaign structure, strengthen conversion tracking and ensure every stage of the customer journey was being measured effectively. We also recognised the importance of refining audience targeting and supporting campaigns with stronger landing pages and creative to encourage more enquiries.
How we leveraged intelligence
We rebuilt Chestnut Homes' paid media strategy across Google and Meta Ads, creating a stronger foundation for long-term growth.
This included defining clear campaign objectives and KPIs, implementing more robust conversion tracking, restructuring campaigns and refining audience targeting to focus on buyers actively searching for a new home. Alongside proactive bid and budget management, we collaborated on new landing pages and continually optimised ad creative to improve performance.
By continually testing and refining campaigns using live performance data, we ensured the strategy evolved alongside customer behaviour and consistently delivered stronger results.
What was the business impact?
Our strategic approach transformed Chestnut Homes' paid media performance, delivering more enquiries while significantly improving cost efficiency.
Comparing 1 January to 9 June 2025 with the same period in 2024, we achieved:
293% increase in total conversions, rising from 217 to 853
Enquiry form submissions more than quadrupled year on year
51% reduction in cost per click
60% reduction in cost per lead
Significant increases in brochure downloads, phone calls and enquiry forms, demonstrating stronger engagement throughout the buying journey
By halving the brand’s cost per click, our campaigns for Chestnut Homes were spending much more efficiently for each click received
We improved both the volume and quality of enquiries while reducing acquisition costs, helping turn paid media into a more efficient and scalable driver of new business for Chestnut Homes.
