Food and Drink
Carnival Kitchen PR and social
Services
-
Influence marketing
-
Organic Social
Carnival Kitchen needed a bold, high-impact launch. Our PR and social strategy brought the brand straight to consumers, driving massive engagement online and on the ground.
The proof
We effectively combined experimental marketing with influencer reach, and the proof was in the pudding...
682k+
Instagram grid reach
168k
Instagram story reach
7.6k+
direct engagement
Approach
To generate national buzz, we hit the streets with branded tuk-tuks, bringing Carnival Kitchen’s flavours to life in multiple cities across the UK.
We teamed up with London-based influencer Sam Thompson, who has 2.7M followers. His playful Instagram content amplified the campaign and got audiences talking.
Results
Sam’s story alone reached 167,666 Instagram users, while his grid post hit 682,127. With just a £500 budget, we reached 263K social users and drove over 5,000 visitors to the Carnival Kitchen website.
On the ground, our tuk-tuk campaign put the brand in front of 65K+ people at city-wide carnival events, creating a vibrant, memorable experience.
