Retail & leisure
Bunches PR
Services
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PR
From a market stall to a pioneering online florist, Bunches has built a brand rooted in sustainability and quality. Our PR strategy helped boost sales and secure top-tier media coverage.
The proof
By securing high-profile features and strategic backlinks, we’ve strengthened Bunches’ online presence and driven direct conversions. In the past year, our blooming PR success has achieved:
31.5m
reach
171
backlinks
221
features
Approach
We positioned Bunches as a go-to online florist by securing national media coverage in top-tier lifestyle and consumer publications. From press releases to expert tips on flower care, our storytelling approach showcased the brand’s unique offerings.
To align with Bunches’ values, we created impactful charity campaigns, including donations to care homes and a ‘random act of kindness’ initiative at Nottingham Castle, generating widespread awareness.
Results
Bunches’ PR success translated into direct sales, with key national features driving significant revenue. A placement in The Sun led to 629 new customers and £11,874 in sales, while a Daily Telegraph feature resulted in 324 conversions and £11,208 in revenue.
By responding swiftly to media opportunities and leveraging seasonal trends, we’ve consistently placed Bunches in top publications such as Good Housekeeping, ITV’s This Morning, Homes & Gardens, Cosmopolitan and Glamour.
“Metaphorically we want to stand on the rooftops and shout about how good Bunches is and the happiness we deliver. Cartwright are helping us to do this, securing some great national coverage and quickly understanding our big-hearted business.”
Dani Turner
Customer experience director - Bunches
