PPC marketing experts in London
Successful PPC marketing campaigns in London can deliver impressive results by hyper-targeting specific keywords, local interests, and key demographics across the city's diverse boroughs. With meticulous planning and expert execution, your business can achieve high visibility within the competitive London market without overspending.
We utilise precise budget controls, data-driven optimisations, and measurable results to ensure our clients only pay for genuine engagement in the capital. Whether it's Google Ads, Microsoft Ads, or paid social campaigns tailored for a London audience, our strategies are designed to maximise your return on investment.
We empower businesses of all sizes, from start-ups to established enterprises, to boost traffic, generate leads, and drive sales effectively across London. We'll partner closely with you to tailor bespoke PPC campaigns for London that deliver real, measurable growth while keeping costs optimally managed. We’ll help your results soar in the Big Smoke.
Our PPC services in London:
Google Ads
Google Ads put you directly in front of customers as they search for your products or services. We manage your campaigns to achieve high visibility on Google Search, Display, and YouTube, driving conversions efficiently. Expect continuous optimisation that delivers outstanding results and value for your business.
Microsoft Ads
Microsoft Ads (formerly Bing Ads) provide a powerful, yet often untapped, avenue to connect with high-intent customers. You'll benefit from lower costs-per-click while still attracting valuable leads. We ensure your Microsoft Ads are fully optimised, boosting your visibility and driving conversions to deliver an impressive return on your ad spend.
Paid social
Unleash your brand's potential on social media, from Facebook and Instagram to LinkedIn and TikTok. Our paid social campaigns combine sophisticated targeting with creative brilliance to elevate brand awareness and capture high-quality leads. We develop visually stunning and persuasive ads that ignite real engagement and deliver measurable growth for your brand.
Display advertising
Stay visible and relevant with display advertising. We design and optimise visually striking ads – from banners to video and rich media – to capture attention and boost conversions. By leveraging precise audience targeting and effective retargeting, we make sure your message connects with the ideal customers when it matters most.
Google shopping
Google Shopping Ads place your products directly in front of customers ready to buy. We expertly optimise your product feed, bids, and campaign structure to maximise visibility and drive sales. Through data-driven strategies and conversion-focused tactics, we make sure your products grab attention and deliver a high return on your ad spend.
PPC audits and consultancy
Don't let your PPC campaigns underperform. Our comprehensive audit and consultancy services empower you to optimise every aspect, reducing inefficient spending and driving higher ROI. We delve deep into your targeting and ad performance, providing strategic insights and tailored recommendations to ensure your PPC investment delivers superior outcomes.
Our recent PPC work
Since working with the team at Cartwright, they’ve not only been diligent in their delivery of the work, but consistently proactive in spotting gaps and highlighting ways we can grow our paid online presence. As this is shaping up to be another big year for us at Motorfinity, the work Pranit and Cartwright have helped deliver grants us stronger footing going into 2025 as we continue to work with the biggest manufacturers in the automobile industry. We also recently agreed on an increase in our Paid Media budget for the year, which is a testament to their great work.
Rachel Ramsay
Head of Marketing, Motorfinity
Our PPC team
Experts in driving measurable results through strategic paid advertising, the Cartwright PPC team know how to craft and optimise campaigns. With expertise in Google Ads, Microsoft Ads, paid social, and Google Shopping, we can ensure maximum visibility, efficient spend, and high ROI. By taking a data-driven approach and focusing on client-specific goals we can help businesses truly stand out online.
Frequently asked questions
What is PPC in digital marketing?
PPC (Pay-Per-Click) is a digital advertising model where you pay each time someone clicks on your ad. It’s a powerful way to drive traffic to your website, fast. Ads appear at the top of search engine results pages (like Google) or across platforms like YouTube, Meta and LinkedIn, targeting users based on keywords, interests or demographics. Done right, PPC delivers high-intent users who are ready to convert.
How does PPC work?
PPC works through an auction system. You bid on keywords or audience types relevant to your business, and your ads compete to appear when someone searches or browses content that matches your targeting. But it’s not just about who bids the most, Google also considers the quality of your ads and landing page. The better the experience, the more cost-effective your campaigns become. That’s why strategy, creativity and continual optimisation are key.
How much does Google PPC cost?
There’s no one-size-fits-all answer. Google PPC costs vary based on your industry, competition, and how well your campaigns are set up. You’re charged per click, and typical costs can range from a few pence to several pounds per click. But a well-managed campaign won’t just bring in clicks, it’ll bring in the right clicks that turn into customers.
Claim your free PPC consultation now
Curious how to get more from your PPC? Claim your free consultation. Our London PPC team will assess your approach, uncover new opportunities, and share expert insights to elevate your campaign performance.