PPC marketing specialists in Birmingham
Smash your goals and get fast results with high-impact pay-per-click (PPC) campaigns devised by our marketing specialists and targeted at Birmingham’s fast-paced market. We harness the right keywords, audiences, demographics and regional hotspots to drive wider visibility.
Using tight budget controls and real-time data-driven optimisations, our knowledge of Google Ads, Microsoft Ads and paid social campaigns help businesses maximise their return on investment (ROI).
From fresh start-ups to more established firms, we help businesses of all sizes in Britain’s second city to scale up their operations through our meticulous planning that makes every penny count. We’ll partner closely with you as we tailor bespoke PPC campaigns that are just the job – contact us today.
Our PPC management services in Birmingham:
You’ll receive measurable results that boost your growth thanks to our talented PPC management services in Birmingham that include:
Google Ads
Our expertly managed campaigns ensure your brand is seen at the exact moment that customers are searching with Google Ads. Achieving high visibility on Search, Display, and YouTube, will drive conversions efficiently and keep costs under control. We turn clicks into real results for your business.
Microsoft ads
Using Microsoft Ads (formerly Bing Ads) is a surefire way to reach high-intent customers at a lower cost-per-click. We love using this powerful platform to boost your visibility, drive quality leads and deliver strong returns – we unlock the strategy to ensure each ad is optimised to perform at its best.
Paid social
Our plate-spinning pros elevate brand awareness to capture high-quality leads with paid social ads on the likes of Facebook, Instagram, LinkedIn and TikTok. Our experts dream up the sophisticated targeting strategies that use visually appealing and persuasive ads to ignite audience engagement and deliver measurable results.
Display advertising
Stay at the forefront of people’s minds with attention-grabbing display ads that persuade them to click and convert. We design and optimise every ad, from banners and video to rich media and use smart audience targeting – and retargeting – so your message reaches the right people at the right time.
Google shopping
Who doesn’t love to shop? We find your dream customer just as they are ready to buy by placing your products directly in front of them. We optimise your product feed, bids, and campaign structure to rapidly increase your visibility, grab attention and win the sales you need – all while delivering a high return on your ad spend.
PPC audits and consultancy
Our committed specialists would never let your PPC campaigns underperform. Our comprehensive audit and consultancy services delve deep into your targeting and ad performance, optimising every aspect to reduce inefficient spending and take your ROI to a new level.
Our recent PPC work
Since working with the team at Cartwright, they’ve not only been diligent in their delivery of the work, but consistently proactive in spotting gaps and highlighting ways we can grow our paid online presence. As this is shaping up to be another big year for us at Motorfinity, the work Pranit and Cartwright have helped deliver grants us stronger footing going into 2025 as we continue to work with the biggest manufacturers in the automobile industry. We also recently agreed on an increase in our Paid Media budget for the year, which is a testament to their great work.
Rachel Ramsay
Head of Marketing, Motorfinity
Our PPC team
Our Cartwright PPC team demonstrates its expertise in creating fully optimised campaigns that help brands to shine online. Ensure your maximum visibility to the Birmingham consumers that count with our data-driven approach that harnesses Google Ads, Microsoft Ads, paid social, and Google Shopping to deliver great results again and again.
Frequently asked questions
What is PPC in digital marketing?
Pay-per-click (PPC) in digital marketing is an advertising model where advertisers pay a fee each time their ad is clicked. It’s a quick and effective way to boost your visibility, drive traffic to your website and generate leads from consumers that are ready to convert. Ads that target users - based on researched keywords, interests or demographics - appear at the top of search engine results pages or on platforms like YouTube, Meta and LinkedIn.
How does PPC work?
Effectively an auction system, PPC works by bidding on keywords or audience types relevant to your business. Your ads compete to appear when a user searches or browses content that matches your targeting. Google also considers the quality of the ads and landing page – it’s not just who is the highest bidder. The better the audience’s experience, the more cost-effective campaigns become. Continual optimisation and creative strategies are vital to their success.
How much does Google PPC cost?
The costs of an effective Google PPC campaign vary widely depending on several factors, such as the sector it targets, your competition and how well the strategy is set up. As advertisers are charged per click, costs can range from a few pence to several pounds per click. A well-managed campaign will bring in the right clicks that drive results.
Claim your free PPC consultation now
Ready to turn those clicks into customers? Let our Birmingham PPC experts do right by you by handling your PPC marketing campaign. We’ll get real results while you concentrate on growing your business. Contact us today to claim your free PPC consultation now.