Health and wellness
Vidrate PR
Services
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PR
Looking to be the number one vitamin brand, we increased Vidrate’s online presence with digital PR in just six months – resulting in 48 pieces of coverage and 2 award wins.
The proof
Vidrate’s goal is to position its brand as the number one vitamin, electrolyte and zero sugar drink of choice to the mass UK market. Looking to amplify its visibility online through consumer media coverage and leverage its existing ambassadors, we supported these goals through a brand awareness campaign across six months.
48
pieces of coverage in regional, trade and consumer press
190
million online reach and 103K estimated views
8
award submissions with 2 wins
Approach
To increase brand awareness of Vidrate’s products, our approach focused on traditional PR. Utilising our strong connections with national and consumer press, we focused on product placements, thought-leadership insights on the electrolyte and health and wellness market, as well as award submissions to increase brand credibility.
Results
- 48 pieces of national and regional coverage
- Products featured in Sheerluxe, Women’s Fitness, Preneur World, Cosmopolitan, Independent and MSN
- 8 award submissions with 2 award wins
