ESG
Switch Up Sporting Heroes Dinner
Services
-
PR
For six years, we have helped Switch Up turn its annual charity dinner into a major fundraising platform for young people in Nottingham.
The proof
£400k+
raised
6
events delivered
100s
of young people supported
The challenge we were asked to solve
As a long-term supporter of Switch Up, we were first approached to help organise its first ever charity dinner in 2019, an event created to promote the charity’s vital work with vulnerable young people in Nottingham.
At the time, Switch Up was completely new to the events space, with no knowledge of who to target for table sales, how to format the evening or what content would engage with the audience, allowing us to bring in our extensive experience in delivering high-quality, large-format events to deliver an unforgettable evening
Six events later, our role has grown into an ongoing partnership built around fundraising, awareness and live event delivery, including support of further Switch Up initiatives including Uniting Nottz and its Community Hub board.
Insights applied to identify growth opportunities
We knew the event needed to do more than fill tables. To raise meaningful funds, Switch Up needed an evening that combined sporting profile, powerful personal stories and a clear connection to the young people it supports. The opportunity was to turn goodwill into action through a memorable, emotionally engaging event, with individual follow-ups designed for all table leads to survey those that attended to ensure the event remains fresh year-on-year.
How we leveraged intelligence
Working alongside fellow promoters, we used targeted PR, social media outreach, guest management, video production and live event support to build momentum before and during each dinner. Ahead of each event, we used our connections to ensure that the right people were in the room and engaged with the cause. On the night, we helped produce and stage manage each event, supporting auction activity and filming video messages from patrons and supporters unable to attend, as well as making the right connections to help further the Switch Up cause.
What was the business impact?
- Helped deliver six annual charity dinners for Switch Up
- Supported fundraising of more than £400,000 for the charity
- Helped Switch Up support hundreds of young people through its work in Nottingham
- Produced and stage managed each event, helping create a smooth, professional experience for guests, supporters and the charity team
- Used PR and social media activity to help attract attendees, build awareness and raise the profile of the Switch Up cause
- Supported video content featuring patrons, supporters and people unable to attend on the night
- Helped secure and promote high-profile appearances from sporting and entertainment figures, including Torvill and Dean, Leigh Wood, Richard Whitehead, Darren Fletcher and Vernon Kay
“For the past six years, Cartwright has been an incredible partner to Switch Up, and their commitment has gone far beyond simply supporting our Charity Dinner. They have become part of our journey and our mission.
What makes the team at Cartwright so special is that they genuinely care. They understand that behind every pound raised is a young person who will receive vital support, opportunities and hope for a brighter future. Their belief in our work has helped us grow one of the city’s flagship charity events, and we simply could not have achieved what we have without them”
Marcellus Baz
CEO and founder, Switch Up
