Building products
CPW PR
Services
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Content
To support CPW’s PR strategy, we launched a pilot roundtable on International Women in Engineering Day, bringing industry leaders together to discuss sustainability, retrofitting and the next generation of engineers.
The proof
By building conversations that drive change, our targeted approach delivered:
6
pieces of media coverage
11
key attendees from the construction industry
3.5k
social media impressions
Approach
We worked closely with CPW to plan, promote and host the roundtable at its new Birmingham office, positioning it as a hub for meaningful industry discussions.
By aligning the event with International Women in Engineering Day, we amplified its impact, creating engaging content and securing media coverage across regional and trade press.
Results
The event generated strong engagement both online and offline, with overwhelmingly positive attendee feedback. Social media buzz reached over 3,500 impressions, while targeted media outreach secured six high-impact features with a reach of nearly 336,000.
“I was thoroughly pleased with the support received from Cartwright before, during and after the event – which was an important part of the event’s success. The host from Cartwright expertly facilitated interesting discussion and ensured that everyone was included. From the notes provided straight after the event, to the follow up content including a press release and new thought leadership ideas, the plan was executed and the results aligned with our aims.”
Heather Smith
Communications manager, CPW
