The Cartwright team angled the launch around a campaign for Southwell’s role in Byron’s literary achievements to be recognised with a Historic England blue plaque, helping to strengthen the news hook while also raising awareness of the newly published book. 

We engaged with an extensive list of national, local, trade and consumer publications, as well as more than 100 Nottingham arts, culture, tourism and local government stakeholders to launch the book with a bang at the event. 

We achieved 24 clippings, with highlights including BBC, Nottingham Post and Country Life. We secured broadcast coverage in BBC Radio Nottingham, Notts TV and managed a series of media interviews on the day of the book’s launch before and after the event took place. Coverage was also shared 20 times across social channels resulting in 17.5k social views. 

We secured 40 attendees at the launch event, and further meetings were organised with Nottinghamshire City Council, Marketing Nottingham, Southwell Town Council and Bendigo Heritage fund as a result of strong support for the campaign.  

The launch acted as a successful foundation for Geoffrey to build the campaign to deepen ties between Lord Byron and Southwell through tourism, as well as driving a steady stream of sales for the book.