Bio:
Claire has the knowledge and skills honed from almost three decades of journalism and editing to understand what makes audiences tick, creating compelling PR and SEO content to tell each client’s story and grow their brand. Claire thrives on a collaborative approach that involves a deep dive into a client’s challenges, supporting strategic campaigns to achieve the lasting results they need. Her passion for language and grammar also makes her the go-to Cartwright editor and proofreader - and she loves to share her knowledge in training sessions with the wider team.
Notable achievements:
Claire’s deeply researched content and attention to detail have helped many clients reap the benefits, from downloadable whitepapers to eye-catching award entries. Her SEO work for recruitment agency Atkins Search made it more easily searchable, resulting in a 525% surge in applications. Her content for CSX Carbon saw the company rank above government websites and land in AI overviews and ChatGPT. Claire is also involved in the annual mock interview day for budding content creators on Nottingham Trent University’s broadcast journalism course.
Sector experience: Construction, Property, content marketing, fresh produce marketing, retail and leisure, professional services, ecommerce, home and interiors, food and drink, building products