PPC marketing experts in Nottingham
Target the right people through our results-driven pay-per-click (PPC) campaigns. Our PPC marketing experts at our Nottingham base are adept at analysing locations, search terms, interests, previous purchases and budget management to win the best results through Google Ads or Microsoft Advertising.
Our in-house specialists know how to dominate online search listings and maximise every click through a comprehensive digital marketing campaign strategy that will reach your target audience at exactly the right time.
Using bespoke messaging and industry-leading tools, we’ll be right by your side as we reach customers at every stage of the sales journey - helping to boost conversions and create measurable returns on investment (ROI).
Our careful planning and execution of your PPC marketing campaign ensures your business achieves high visibility within your agreed budget, boosting traffic, generating leads and driving sales.
Let us deliver a carefully crafted campaign that produces quick results and pushes you ahead of your competitors. Our experience speaks volumes - our results speak for themselves.
Our PPC services
Google Ads
Unlock key growth with Google Ads to reach your ideal customers at the precise point they are searching for products or services that are your specialism. Our experienced campaign managers ensure high visibility on Google Search, Display and YouTube - a great way to drive visibility and maximise conversions. We keep a close eye on costs as we continuously optimise your ads - boosting performance and delivering the results that put your business ahead.
Microsoft Ads
Beat the competition with a golden opportunity to access a high-intent audience through Microsoft Ads (formerly Bing Ads). With lower costs-per-clicks and strong lead quality, they are a valuable, cost-effective way to grow. Our experts ensure your Microsoft Ads are optimised for visibility, conversions and maximum ROI.
Paid social
Our paid social campaigns harness the power of social media platforms like Meta, Instagram, LinkedIn and TikTok to put your brand in front of the right audience. We use our creative skills to develop advanced targeting strategies to drive awareness and bolster real engagement with your brand - generating successful leads.
Display advertising
Reach the right people at the right time with eye-catching display advertising across the web that captures attention and drives engagement plus conversions along the user journey. Our experts design and optimise banner ads and video ads that utilise rich media for precise audience targeting and retargeting.
Google Shopping
Our Google Shopping Ads campaigns use conversion and data-focused tactics to reach customers searching to buy. These ads appear when users seek specific products, meaning you can target people actively looking to spend money. We ensure your products stand out to these browsing consumers through optimising your product feed data, bids and campaign structure, generating a high return on ad spend.
PPC audits and consultancy
Not seeing the results you want from your PPC campaigns? Our experts can uncover inefficiencies and highlight areas for improvement, overturn wasted spend and boost your ROI through our in-depth audits and consultancy services. We will drill down into your targeting and ad performance strategies to deliver clear insights and the best recommendations to unlock the full potential of your PPC investment.
Since working with the team at Cartwright, they’ve not only been diligent in their delivery of the work, but consistently proactive in spotting gaps and highlighting ways we can grow our paid online presence. As this is shaping up to be another big year for us at Motorfinity, the work Pranit and Cartwright have helped deliver grants us stronger footing going into 2025 as we continue to work with the biggest manufacturers in the automobile industry. We also recently agreed on an increase in our Paid Media budget for the year, which is a testament to their great work.
Rachel Ramsay
Head of Marketing, Motorfinity
Our PPC team
Our PPC team consists of experts who combine analytical thinking, strategic vision, creative imaginations – and have a powerful way with numbers and finance. They use data to inform their decisions when identifying optimisation opportunities and are adept at interpreting performance metrics. They are masters of all the main platforms, including Google Ads and Microsoft Ads and can build multi-channel campaigns across Bing, Google, LinkedIn and TikTok. Basically, your PPC marketing goals are in safe hands.
Frequently asked questions
What is PPC in digital marketing?
PPC (pay-per-click) is a digital advertising model where advertisers pay a fee each time their ad is clicked on. It’s a powerful and speedy way to effectively buy traffic to your website, instead of trying to achieve the same sales results organically. Ads appear at the top of search engine results pages - like Google or Bing - and social media platforms like YouTube, Meta and LinkedIn. A PPC digital marketing campaign targets users with keywords based on their interests or the larger demographic.
How does PPC work?
PPC works through an auction system with ads appearing on search engines like Google or Bing and social media platforms. Advertisers bid on specific keywords or audience types relevant to their business - their ad can appear when users search or browse for those terms and the content matches. Importantly, search engines consider the quality of the ads and the landing page - it’s not just about who bids the most. That’s why a strong and creative strategy - paired with continual optimisation - is vital.
How much does Google PPC cost?
The cost of Google PPC varies widely and depends on several factors, including the type of industry you are in, your region or city, your competition - and how well your campaigns have been set up and activated. Advertisers are charged per click, with typical costs ranging from a few pence to several pounds per click. Also, Google rewards relevant ads with lower costs. A successful campaign will ensure the right clicks that turn into customers.
Claim your free PPC consultation now
Let our Nottingham-based experts help you drive immediate traffic to your website through our highly-targeted PPC ad campaigns, delivering high-intent users who are ready to convert.
Book a free PPC consultation with us and we’ll assess your current strategy and highlight how your performance can soar for a measurable ROI that brings fast results.