Bio:
A seasoned storyteller, Phoebe has more than seven years’ experience in content writing, working as a regional news reporter before pivoting into PR. Her eye for a news hook paired with rigorous research and detailed interviews helps to communicate the core messages, insights and milestones of clients across a variety of sectors. While she has been at Cartwright since 2021, her strong newsroom instinct still plays a big part in how she takes on tasks.
Notable results:
Some of Phoebe’s top-performing pieces of content have appeared in national newspapers, such as her work with Nelsons law firm, covering several important clinical negligence inquests. In the world of energy and sustainability, she has been pivotal in drafting thought leadership for Consultus Group with 21 pieces completed in 6 months, achieving an audience reach of 750m. Her support for many our Cartwright charity accounts, particularly in events organisation, has led to fantastic success such as the unveiling of the IBCC’s major Women in War exhibition. The resulting national, trade and regional titles across newspapers, TV and radio, reached an audience of almost 600 million people worldwide.
Sector experience: Property, Construction, Professional Services, Health and wellness, Home and interiors, Hospitality