Seggiano is an artisanal Italian food brand that prides itself on values of sustainability and true provenance, with its diverse range of ethical and organic produce sourced from the heart of Italy.  

The company’s commitment to providing best-in-category larder essentials has established its position as a leader in the Italian artisanal food industry, with the brand now supplying several household name retailers, hundreds of delis and artisan food stores around the country, as well as running a thriving B2C e-commerce platform.  

Having been impressed by our vast experience in both B2B and B2C specialist food and drink PR, the brand began a PR retainer in December 2022, with our first six months of activity proving extremely successful in securing trade and consumer press attention. 

Using our relationships with gold tier trade media targets of Speciality Food and Fine Food Digest, we created a strategy that incorporated the best of proactive and reactive PR. 

Our consumer strategy tactics included media alerts, awards and competitions, while we also linked content to awareness days and public holidays. We also launched a robust sampling strategy to entice journalists unfamiliar with the brand.   

Our strong prepping secured outstanding results. Another objective was to build trust through awards and create a database for the thousands of interested email contacts for remarketing purposes via competitions.  

We also launched Seggiano’s first Supper Club; a campaign to further establish relationships with journalists by inviting key national and food press to an intimate dinner made using Seggiano’s products, with a delicious goody bag distributed to each attendee.  

With a total of 99 pieces of coverage, we secured a 210.5 million audience reach, 46 backlinks and 572 direct referrals from online articles.   

We cemented relationships with national and consumer journalists and brought momentum to the Seggiano name, with journalists making organic mentions independent of our pitches on a regular basis.  

We secured trade media coverage in Speciality Fine Food and Fine Food Digest 15 times over a six-month period. The journalists proactively came to us for comments, demonstrating the strength of our strategy.