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Retail & leisure

Kimberley Caravans video

Services

  • Video
  • PR

We created a suite of presenter-led product videos for Kimberley Caravans, showcasing exclusive models and driving a 65% increase in Facebook engagement compared to standard content.

Kimberley Caravans

The proof

4

video tours

16

hours of storyboarding and scripting

65%

increase in social media interactions

Background

As one of the UK’s leading suppliers of caravans and motorhomes, Kimberley Caravans is the exclusive dealer for several new models each year. To promote this, the Cartwright Communications team created a series of videos covering the key specifications of each model. 

Approach

Working alongside Kimberley Caravans’ team of caravan experts, our video specialists story-boarded, scripted and filmed video tours of the dealer exclusive models, highlighting their unique features in a presenter-led format with high-quality b-roll footage. 

Results

From the hours of content captured, our team created a series of four videos, hosted by our in-house presenter. These videos were used on Kimberley Caravans’ product pages for the individual models, as well as in social media campaigns. As a result, the dealer’s Facebook page received 65% more interactions on product posts compared to its business-as-usual content. 

Contact us today to speak to our dedicated PR professionals about a bespoke strategy for your brand.