Bio:
Addie is the creative force behind the agency’s best-performing, consumer-reaching campaigns. From organising events that fill new restaurants to the rafters, to scouring data for digital campaigns that secure traffic and backlinks, Addie has an innate skill to match business need to the perfect online content creators.
Addie advises the CIPR at a regional and national level on equity, diversity and inclusion (EDI) in the PR industry, passing those learnings through to the agency as an integral part of the ESG team.
In her own time, Addie is constantly contributing to the Nottingham scene – from her position as fashion editor at LeftLion magazine to her position as a trustee for Young Creatives Nottingham, as well as her passion for circular fashion.
Notable results:
Addie was at the helm of our campaign to help US company Slick City expand into the UK. The result? The most successful launch in the amusement park brand’s history, resulting in more than 34,000 followers,1.68m users reached and 1,485 direct bookings.
Among many stand-out achievements, Addie has led the agency’s most successful influencer events from a (very on-brand) gold-themed event for global lens brand Zeiss to a showstopping launch for international restaurant chain P.F.Chang’s.
Sector experience: Digital marketing, brand strategy, PR, food and drink, ecommerce, health and wellness