Bio:
Addie is the creative force driving top-performing consumer and B2B campaigns, ensuring all the agency’s big ideas and bold concepts deliver excellence and outstanding results.
From organising events that fill new restaurants to the rafters and scouring data for digital campaigns that secure traffic and backlinks, to finding the ideal online content creators, Addie has an innate skill in spotting the creative energy each business needs.
As head of Cartwright’s ideation strategy spanning consumer and digital PR for businesses across the board, Addie has steered some of our best-performing campaigns.
In her own time, Addie contributes to the Nottingham scene - as the fashion editor at LeftLion magazine and as a trustee for Young Creatives Nottingham.
Notable results:
Addie was at the helm of our campaign to help US company Slick City expand into the UK. The result? The most successful launch in the amusement park brand’s history, resulting in more than 34,000 followers,1.68m users reached and 1,485 direct bookings.
Among many stand-out achievements, Addie has led the agency’s most successful influencer events from a (very on-brand) gold-themed event for global lens brand Zeiss to a showstopping launch for international restaurant chain P.F.Chang’s.
Sector experience: Digital marketing, brand strategy, PR, food and drink, ecommerce, health and wellness
